'The TT established a design grammar for Audi,' says Ulrich Beierlein. You can't leave anything out, and that's precisely why the basic idea behind its design comes into its own.' The effort to reduce to the essentials.

'There is no coincidence in the design of the TT. In its logical order, no joint could be dispensed with, and even a decorative strip would be too much. In order to define and grasp the strict system of the Audi TT form, what Gary Telaak calls 'wireframe' is sufficient. With every additional piece of tape, the Designer reveals a grid that defines the shape of the Audi TT without having to have its physicality in mind. There it runs in an arch into the bumper - similar to the imaginary flight that extends from the beads on the hood over the roof to the functional joints along the trunk lid. She pulls Telaak along the door with the tape, over the handle and straight to the rear wheel arch. Gary Telaak kneels down next to the red first-generation Audi TT, takes a short measurement and then applies the silver stripe exactly where the functional joint between the bonnet and the fender ends. How so? A few meters of tape will help answer the question. Today, 15 years later, it is no different. But everyone looked.' Gary Telaak takes measurements 'The TT polarized right from the start,' says Audi designer Ulrich Beierlein. Its lines do not follow the taste, but the principles of a clear design idea. It is the things that can trigger enthusiasm at the beginning and after a short time seem excessive, tried or failed. Because the only pleasing runs the risk of slipping into the arbitrary and uninteresting. He defines clear rules and expresses these rules himself. He does not rely on effects or on sensation. W let's ground a little pathetic: It is modern, but not fashionable.

Ulrich beierlein audi